Tommy Bahama Talks Customer Experience Management

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

December 2014 Integrated Solutions For Retailers

Regardless of your retail technology solutions spending plans, customer experience management needs to top 2015’s priority list.

Mike Barrow, VP of retail at Tommy Bahama, weighs in on the in-store systems solutions spending plans for 2015. He emphasizes mobile POS and customer experience management (CEM) as expectations, not differentiators. Here’s more of Barrow’s valuable insight about the top-ranking in-store solutions and what progressive retailers are doing to leverage them.