The high fraud risks associated with digital gift cards have many merchants worried. But the good news is that with the right fraud management strategies and vigilance, retailers can tap into this lucrative market, while minimizing risk.
Guest Column |
By Alexandra Frith, Retail Pro International
The face of Main Street stores has changed significantly during the last 20 years. Bookstores have been replaced by nail salons, clothing shops are now restaurants, and flower shops have made way for pet groomers. Those are the types of services you can't buy online, and they're finding brick-and-mortar success.