As consumers become more demanding, thanks to the conveniences of online shopping, savvy retailers are making strides to replicate — or even surpass — that experience at physical locations. Retailers that make customer-centric decisions — investing in stores, technology, fulfillment, and customer service teams — will stand to profit.
Guest Column |
By Kevin Connor, Retail Pro International
Retail exists in an ongoing tension: how to run retail profitably without forfeiting its heart – to meet people’s needs and bring joy. Unified technologies are integral in this balance, offering a truer picture of your business and customers so you can discover and act on opportunities to better serve your customers.
Companies who invest in mobile-first customer experiences, without implementing a unified mobile architecture approach may waste precious time and money using consumer-grade mobile products, leading to a continual swapping out of outdated platforms and hardware. To break this perpetual rip-and-replace cycle, companies need to find a smarter way to deploy new commercial devices.
Does your business have what it takes to tap into the growing online market? How are you responding to market trends — the growth of marketplaces, the proliferation of free shipping, and demand for frictionless returns — that will affect the distribution of these dollars?
Businesses looking to carve out a niche for themselves might have some of the work done for them if the government chooses to break up Amazon. The question will be figuring out how to fill the vacuum the e-commerce leviathan leaves behind.
RVCF Fall Conference 2019 is quickly approaching. We’re going to have a great show, with diverse topics and timely issues that we hope, as an organization, can help our attendees to better understand & manage the entire Retail Procurement Cycle. With 35+ Retailers and over 100+ Nation’s largest Brands, we will gather for 3 days to collaborate on the Perfect Order. To gain insight into individual Merchandise supplier & Retailer issues, by offering over 700 one-on-one meetings scheduled throughout the event!