Guest Column | October 15, 2014

What Apple Pay Means For The Channel

By Russ Harty, SVP Key Account and Partner Channels, Cayan

Apple Payments

Apple Pay has been a long time coming. Now that it’s here (or almost here), you’re probably wondering what it means for you as a reseller. We’ve been studying the technology and the wider payments climate carefully, and have a few tips and insights to help you navigate the ways this will change things for you and your merchant customers.

What Is Apple Pay?

Apple Pay is the tech giant’s long-awaited solution for mobile payments. It relies on NFC (near -field communication) technology and proprietary TouchID security features, and has two major components: in-store payments by phone and one-touch payments via mobile apps and browsers. Essentially, users will now be able to pay quickly and conveniently using their phones. Mobile shopping has, until now, been hindered by the difficulty of entering payment details on a small screen, but TouchID enables secure payments via Apple ID without the need to do so. But, of course, in-store payments are what merchants — and resellers — are most excited for.

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