January 2013 Integrated Solutions For Retailers
By Matt Pillar, editor in chief
For a company that sells primarily when Santa Claus and the Easter Bunny are in town, technology helps maximize every precious minute.
Call them the North Pole paparazzi. Since 1981, The Noerr Programs has delivered Santa Claus to thousands of happy children at hundreds of malls and venues across the country, steadily expanding its stable to more than 300 Santas and an ever-growing inventory of digital imaging offerings for its customers. It’s a unique, seasonal business blending marketing, acting, pageantry, choreography, and digital arts — but in the end, profit is in the sale of the pictures and photo accessories the company offers to the families who visit Santa and the Easter Bunny every year. With hundreds of pop-up locations to simultaneously contend with, the company demanded some unique features in its recent selection of a new POS system.