Magazine Article | June 24, 2013

Why BI And Digital Signage Are Inseparably Linked

Source: Innovative Retail Technologies
Matt Pillar

By Matt Pillar, chief editor

July 2013 Integrated Solutions For Retailers

Modern digital signage runs on data that feeds real-time, interactive content, proving as instructive to the retailer as it is to the customer.

The recent evolution of digital signage networks has followed a path not unlike the one taken by the consumer supply chain itself. Where there was once a purpose-built vehicle designed to push content and promotions on consumers, there’s now an engaging interface that leverages the data around it to let the consumer “pull” the content and promotions that appeal to them, often with as little input as a brief glance at the signage or a lingering stop at an end cap. We caught up with Industry Weapon President and CEO David Wible and Acuative CEO Vince Sciarra to ask a few questions about this exciting new breed of retail digital signage networks.