It should be no surprise that struggling retailer JCPenney is jumping on the Apple Pay bandwagon as part of its effort to reclaim revenue. The retailer announced its store credit card will now work with Apple Pay, and the mobile payment solution will be accepted at all of its store locations.
Today's connected customer expects to be met with personalized experiences that consider their lifetime engagement history right alongside actions and behaviors they engaged in moments before. Should brands not meet this expectation, the customer is more than happy to take their business elsewhere.
There is no greater imperative for today's retailers than deepening brand loyalty. As such, they're constantly evaluating how disruptive technologies can empower outstanding, differentiating customer experiences – the linchpin of the journey to digital transformation.
Smart retailers don't compete on pricing, where cheaper means better. They compete on price analytics, where smarter strategies mean far higher margins.
Money20/20 U.S. is the world's most important event covering payments and financial services for connected commerce at the intersection of mobile, retail, marketing services, data and technology. With 11,000+ attendees, including 1,700+ CEOs and 400+ speakers, expected at our 2017 U.S. event, Money20/20 is critical to realizing the vision of disruptive ways in which consumers and businesses manage, spend and borrow money.