Newsletter | August 22, 2017

08.22.17 -- Why CMOs Are Betting On AI And Machine Learning

Featured Editorial
JCPenney Adopts Apple Pay. Now What?
By Christine Kern, contributing writer

It should be no surprise that struggling retailer JCPenney is jumping on the Apple Pay bandwagon as part of its effort to reclaim revenue. The retailer announced its store credit card will now work with Apple Pay, and the mobile payment solution will be accepted at all of its store locations.

Why Technology Is Not To Blame For The Gap Between Strategy And Execution
Magazine Article | By Liz Miller

Today's connected customer expects to be met with personalized experiences that consider their lifetime engagement history right alongside actions and behaviors they engaged in moments before. Should brands not meet this expectation, the customer is more than happy to take their business elsewhere.

Why CMOs Are Betting On AI And Machine Learning
Article | By Christine Kern

Machine learning and AI are expected to be big with retailers in the coming year, as more than 86 percent of CMO's say they are planning to invest in it in 2017.

Retail IT Insights
The 4 Hallmarks Of Great Customer Experiences
Guest Column | By Branden Jenkins

There is no greater imperative for today's retailers than deepening brand loyalty. As such, they're constantly evaluating how disruptive technologies can empower outstanding, differentiating customer experiences – the linchpin of the journey to digital transformation.

Using Video To Audit Your Retail Operations
Q&A | With March Networks caught up with Douglas Wong of March Networks to identify the key considerations when using video for operations auditing purposes.

Why Competing On Price Analytics Means Higher Margins
Video | By Retalon

Smart retailers don't compete on pricing, where cheaper means better. They compete on price analytics, where smarter strategies mean far higher margins.


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