Guest Column |
By Matthew Bright, NFC Forum Retail and Payment Working Group Chair
We’re living in a mobile-first, omni-channel world. To be successful, brands and retailers need to adapt in ways that allow them to communicate effectively across the entire customer journey from pre-discovery to post-consumption. Time is of the essence because consumer attitudes and behavior have shifted in ways that make conventional approaches obsolete.
Consumer preferences are constantly evolving. As a result, retail delivery professionals are adopting technologies and best practices that support a seamless, streamlined experience at every customer touchpoint in the supply chain.
Everyone is buzzing about AI these days, as well as they should. Machines that “think” for us already are transforming how we work, play, and shop. McKinsey tells us that some 29 million U.S. homes used some form of smart technology last year, and that number is growing by over 30 percent a year.
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