Contributed Editorial

  1. How To Sell To Spendsetters: 1/3 Of All Consumers
    7/24/2018

    Spendsetters represent a third of all shoppers, and 52% of millennials. Unlike millennials though, the term Spendsetter isn’t age-specific, rather it reflects lifestyles and shopping habits. Spendsetters are early adopters, rather than change resistors. They embrace, and sometimes demand, new solutions driven by emerging technology. Retailers simply cannot afford to ignore this growing 33% of the market.

  2. Agents Or Automation: Here’s What Your Customers Told Us
    7/11/2018

    Customer service has become a key component of the overall customer journey, and more critically, customer lifetime value. Therefore, retailers need to invest in service options to provide choice and convenience to customers.

  3. Email Marketing And The Importance Of Personalization
    5/29/2018

    Email is the simplest and most cost-effective way to reach consumers, delivering ROI of up to 3,800 percent. Yet, many receive a failing grade for their email marketing campaigns. Understanding the power of digital marketing to reach consumers can be a game changer for your business.

  4. 5 Ways Predictive Analytics Helps Retailers On Father’s Day
    5/29/2018

    At $16 billion annually in sales in the United States, Father’s Day represents retail’s sixth largest selling season. By leveraging predictive analytics, retailers can make sure they’re maximizing their return on the event. Predictive Analytics can help you forecast demand, uncover which products have uplift potential, allocate merchandise across channels and stores, and optimize your timing, pricing, and promotions. It takes the guesswork out of merchandising for you as a retailer, so you won’t fall victim to these common Father’s Day retail challenges.

  5. Global Sourcing: How To Improve Communication To Enhance Business, Reduce Risk
    5/11/2018

    Words are powerful. And in the world of sourcing, clear communication is essential. Operating across borders, time zones and cultures can create meaningful experiences and opportunities. Developing international relationships with people around the globe can lead to unique connections.

  6. 6 Questions To Ask Before Implementing A Cash Automation Solution
    4/23/2018

    If you ask 100 retailer leaders about their biggest worries, chances are Amazon will come up once or twice. Probably some inventory management concerns and a fair number of omnichannel woes. One thing you probably won’t hear a retailer fretting about is their cost of cash. But they ought to be.

  7. Staying Competitive With Empowered Consumers
    4/19/2018

    To build engagement and understand customers, you have to know who they are, what they want, and what’s important to them. The good news is, there is a lot of data to aid in this understanding.

  8. Insights Are Uniquely Tied To Location
    4/19/2018

    Location-based technology provides insights that retailers can’t find anywhere else. It allows the interrogation of structured and unstructured data about customer interactions with retailers across channels. Smart maps show where people work and play, where they travel, and what their priorities are. That data is critical to strengthening customer engagement.

  9. Customer Centricity In The New Retail Landscape
    4/19/2018

    It’s more important than ever to be customer-centric, because competitors reach customers across channels with increasing velocity. Successful companies use data to maintain a very sharp focus on enhancing their value proposition. Location data is critical to understanding customers and adding value to their retail experiences.

  10. Confused About Blockchain And Cryptocurrency? Read On.
    4/19/2018

    Blockchain and cryptocurrency: the beloved buzzwords of the technology world. Due to their radical potential, these emerging technologies have been shrouded in doubt and confusion. Yet, even as awareness and adoption have steadily grown in recent years, many experts venture to call this silent revolution the fastest growing digital technology since the internet.