Contributed Editorial

  1. How I Learned To Stop Worrying And Love The Unsubscribe

    When did “unsubscribe” become such a dirty word for marketers?

  2. Why Gas Stations And Convenience Stores Need To Get Ready For The 2020 EMV Deadline

    Though the deadline is a few years away, gas stations and their owners need to be working towards EMV compliance sooner rather than later.

  3. Omnichannel Packaging - Time To Make The Change

    You can’t throw a stone without hitting another article about how ecommerce is affecting retail.  But one topic that seems to be underserved is how products are actually being shipped once your customer selects it via your multi-modal omnichannel delivery drone.  The reality is, the experience of how a package is received matters for consumers, not to mention Dim Weight price increases, the speed of ecommerce growth, and generally tough competitive times.  You can hardly afford to overlook the opportunity to optimize the packaging your product ships in.

  4. Retailer Myth: Drop Tests Mean No Transit Damage

    As a retailer, if you’re thinking about preventing product damage given the rigorous demands of ocean and parcel shipping, you are probably thinking about test protocols that inform your design specifications.  But don’t be lured into thinking a positive test result is the silver bullet to ensure your product is fully protected from damage.

  5. 5 Ways Retailers Can Boost Their Email Marketing ROI

    The holidays are approaching and smart retailers know email is an effective channel for reaching customers. In terms of ROI, email is the most effective marketing channel, generating an average of $38 for every dollar spent. And consumers consistently rate email as the top channel for brand communications — regardless of age. From millennials to Baby Boomers, a majority of consumers prefer email.

  6. The Personalization Myth: Why Most Email Programs Suck

    Ask yourself this: Do your customers find your marketing emails useful? Honestly, do they? A statistic I came across from Fluent suggests consumers think marketing emails are consistently useful only 15 percent of the time and not useful nearly 60 percent of the time.

  7. Why Legacy Material Handling Systems Stunt Omni-Channel Growth

    Yesterday, today and tomorrow.  As supply chain professionals, we are faced with having to meet the challenges of the most rapidly changing environment witnessed in more than a generation.  Ecommerce is being thrust upon us at a breakneck speed.

  8. Now's The Time To Develop Your Ecommerce Packaging Strategy

    A lot of companies say they are developing packaging for ecommerce shipping on an ad hoc basis, usually as Amazon specifically requests them to do so. But with the pace and scale of change happening in retail, no one can afford to wait to start thinking more systematically about how they’re shipping packages to consumers. 

  9. To Generalize Or Outsource: A Decision Every ISV Must Make

    When you’re selling to multi-location retailers, the challenges go beyond the point of sale. The world of retail security, data and payments is growing more complex—all three are blending together in the solutions that your customers expect today. Every ISV has a tough decision to make: They can broaden their focus, or they can keep their attention on their core expertise and partner with a company that helps them in other areas. The two options offer a different set of benefits and challenges.

  10. How Apps Are Being Shadowed By Messaging

    Businesses have prioritized interacting with customers through mobile devices to create stronger relationships. They have even developed their own apps to better communicate with their customers as a personal touch. However, according to PC World, the amount of apps downloaded has decreased by 20 percent in 2016. Are consumers settling with the popular used social media apps and decreasing their need for other apps? On average, consumers hardly download even one app in a month’s time.