Marketing Ops Magazine
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Digital Signage: More Than Just A Pretty Screen
6/21/2012
New digital merchandising solutions add value to the shopping experience and drive incremental return for retailers.
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Labor Optimization Trends That Bridge Customer Experience Gaps
6/21/2012
Identifying the most valuable KPIs (key performance indicators) allows retailers to substantially improve the customer experience.
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Texas Tonka’s Migration To LED Saves Money … And The Environment
6/21/2012
This multilocation liquor retailer revamped its lighting by converting from fluorescent to new LED lighting.
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The Dashboard — Where Merchandising Analytics And Customer Analytics Come Into Balance
5/22/2012
Retail analytics help power decisions and profits.
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The State Of The Store
5/22/2012
According to RSR’s Store Benchmark Report, until computing can offer the tactile and immediate satisfaction of a store visit, most consumers will continue to consummate their purchases in the store.
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Mobility, Integration, Key To WFM Efficiency
5/22/2012
The move to automated time-tracking software is steeped in returns, which are significantly compounded by integration and mobility.
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Improve Store Performance Metrics
5/22/2012
Specialty retailer Charlotte Russe implemented a traffic counting solution to optimize store operations across its portfolio of stores.
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The Rise Of The Chief Marketing Officer
4/25/2012
Owning the customer experience lies in the hands of the chief marketing officer.
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Customer Feedback Leads To Greater Sales
4/25/2012
Bulbs.com uses customer feedback to improve its website and create 18% growth.
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Manage Energy, Manage Expenses
4/25/2012
Connecting the dots between energy consumption and utility expenses saves big money and, effectively communicated, creates a rallying point for the brand.