Mike Maher, co-founder and CEO of Taylor Stitch and Aura Nelson, senior manager consumer insights for Wolverine Worldwide took time to talk customer feedback with RetailOperationsInsights.com, covering everything from what can be accomplished with customer surveys to the best way to analyze the data they generate to make better customer-informed buying decisions.
Merchandise suppliers explain what information is required to quickly and efficiently identify the specific reason for a deduction and determine its validity.
Whether Artificial Intelligence (AI) is something you’ve just come across or it’s something you’ve been monitoring for a while, there’s no denying that it’s starting to influence many industries. And one place that it’s really starting to change things is e-commerce.
Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares to others’, how discounting affects traffic, and how your promotions benchmark against competitors’.
Return on investment calculations are integral to tech and operations expenditure decisions. They inform strategy, give us benchmarks to guide implementation and execution, help us stay accountable to goals, and provide the finance department with budget assurance.
A Q&A With Matt Pillar & Lina Yang I Director, Hershey’s Advanced Technology & Foresight Lab
As the groundwork for enterprisewide data visibility falls into place, a game of connect-the-data dots is playing out in stores.
Business intelligence tools help omni-channel retailers mitigate costs on both ends of the supply chain.
Today’s CMO is being called upon to break down the barriers within the retail business structure and work directly with the entire C-level to create a single direction for the company.
Arthur Lawida, president of CommerceTools, talks to Erin Harris, chief editor of Innovative Retail Technologies, about commerce-as-as-service and why it’s a smart model for retailers struggling to excel in omni-channel retailing. Lawida explains commerce-as-a-service in detail and how it’s redefining the way retailers operate their businesses.
Leon Katsnelson, IBM Big Data, and Cloud program director, discusses why IBM partnered with Retalon to deliver predictive analytics technology to retailers.