Marketing Ops Magazine

  1. Why Tablets Are The Key To Customer Engagement

    Associates need to have better access to information than the connected consumer.

  2. Understanding The Impact Of Weather On Retail Sales

    Because everyone plans around the weather, understanding Mother Nature can help the retailer’s bottom line.

  3. Managing A Labor Budget Turns Into Real Savings

    The retail grocery industry is more labor intensive than many other retail verticals. Efficiently managing and scheduling this labor force can represent significant cost and time savings for the retailer. By Bob Johns, Integrated Solutions For Retailers magazine

  4. Get Smart About Smartphones

    Location-based services help retailers understand the relationship between customers, their phones, and their purchases.

  5. Retail Management Enables Scalable Growth

    A new retail management system allowed AT&T Product Center to reach its goal of increasing the number of stores from 5 to 21.

  6. Price Management In A Struggling Economy

    Innovative price management strategies are helping retailers present consistency and transparency to the consumer.

  7. Where Have All The Insights Gone?

    Take a loss prevention approach to data management.

  8. Walmart Sets The Bar For Green LP

    Senior members of the Walmart LP team have embraced the company’s aggressive sustainability goals, demonstrating that smarter LP sourcing and design can have a measurable impact.

  9. The Loyalty Mandate

    Loyalty versus relevancy — which is more important for retailers in 2012?

  10. Finding A POS While A Deadline Looms

    With only a 12-month window, Alltel Wireless implemented a new POS and billing system chainwide.