Gregg Brunnick

If retailers want to provide exceptional customer experience, it's time to stop talking about — and to start delivering — a real omnichannel experience.

There’s certain obviousness to the relationship between business analytics and operational efficiency in retail and hospitality. It goes without saying, for instance, that the more data buyers have about the sell-through rate of a certain SKU, the more efficient their POs will be. Or that the more finite the finance department’s view into labor spend, the more accurate its labor forecasts and budgets will be.