Matt Pillar

Matt Pillar

Matt Pillar is the chief editor at Channel Executive.

ARTICLES BY MATT PILLAR

  • Any-Channel Fulfillment: Big Risk Or Big Reward?
    12/19/2013

    Consumer empowerment and the Amazon experience have created a conundrum for cross-channel retailers. Shoppers have been spoiled by the store brands that are willing to cater to their demands. The stores whose associates are trained to put in the time to find the merchandise their customers want, whether it’s in another store, in a warehouse or DC, or somewhere else in the supply chain. The stores that more heavily weigh the consummation of a sale and the resulting customer experience than they do the cost associated with fulfilling an order.

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