ARTICLES BY STEFANOS LOUKAKOS

• How Retailers Used Messaging To Gain An Advantage During The Holiday Shopping Season

  1/12/2018

  Retailers used messaging to effectively reach and re-engage their audience during the holiday season, but this is by no means a seasonal-only play. With people spending exponentially more time on mobile than at the mall, retailers hoping to get ahead in 2018 must consider messaging as an integral part of their mobile marketing strategy.