White Paper: 3 Keys Price Optimization For Online Retailers

By Marta DePaul, eCommerce Advisor for BlackLocus

There are several factors that effect conversion rates for online retailers – images, description, and pricing being perhaps the most important, and the factors that can provide retailers the most "bang for their buck" in adjusting. Selecting images is part art and part science of merchandising, dependent on what the manufacturer can provide or your own internal resources. Creating useful descriptions involves matching keywords and search engine optimization with your inner salesperson to provide a compelling pitch that attempts to answer all potential customer questions. Of the three, pricing is the easiest for consumers to see differentiation. If your images or description of the product aren't spot on, your customer may be willing to go elsewhere to find this research – but if your pricing isn't the lowest, they may not return to purchase.