75% Increase In Email Marketing Revenue Through Improved Tactics

With the decline in effectiveness of print advertising, Beau Ties matured and changed their focus to online marketing channels to fuel Internet sales, which now account for up to 50% of their revenue stream. Since Internet sales are such a big percentage of overall sales; cost per click advertising and comparison shopping help to drive website traffic and customer acquisition. In order to nurture these online customers and future sales, Beau Ties invested in developing their email marketing program.

Justin Perdue, Beau Ties' Web Manager, who is in charge of their email marketing program, says "Email has been important and remains the most important and effective online marketing effort. However, before coming to Bronto, our email marketing program was struggling." Between a largely inactive email list and limited tracking ability, Beau Ties needed to revamp their program. "I couldn't effectively run reports; I had to manually add new subscribers. It took 3-6 hours to test. Altogether, it was just too difficult," he adds.