E-Comm Platform Spurs Sales At Boot Barn

By Erin Harris, Integrated Solutions For Retailers magazine

With 80 stores in seven western states and a growing e-commerce presence, Boot Barn touts itself as the world's largest retailer of western wear. While the company's brick-and-mortar stores greet customers with the appeal of the old Wild West, Director of E-Commerce David Gusick is charged with ensuring there's nothing archaic about its website. But at this time last year, before Gusick joined the company, BootBarn.com was a relative dinosaur.