How The Census (With A Little Help) Benefits Retailers

Detailed information about consumers' discretionary income — income available after subtracting taxes and living expenses such as rent or mortgage, utilities, insurance, medical, transportation, property maintenance, child support, inflation, food, and so on — is important for marketers. Knowing the amount of an individual's income available for spending after the essentials have been taken care of is important for understanding how consumers spend their money.

Used with permission from Integrated Solutions For Retailers magazine.