Make Order Fulfillment Your Market Differentiator

By Jeff Dahltorp, Fifth Gear

Often viewed as a lackluster process, order fulfillment can be a strategic tool that retailers leverage to make their brand resonate with customers. Aligning fulfillment operations with a brand's personality provides multichannel retailers yet another means of making themselves memorable to buyers. As retailers realize the power of making order fulfillment a market differentiator, the process no longer takes a back seat to merchandising and marketing.