Ping Your Customers, Reap The Rewards
Source: Innovative Retail Technologies
By Matt Pillar, Integrated Solutions For Retailers magazine
Cell phones have opened up an exciting new world for location-based retail marketing, but the landscape requires care and strategy.
Jim Bender, president and CEO at Ping4, sees a future where cell phones ubiquitously carry messages as banal as opt-in notifications of a special on McDonalds coffee to lifesaving broadcasts of emergency messaging on imminent threats (natural disasters, terrorist attacks, Amber alerts). When we caught up with Bender for a discussion, we tried to stick to retail marketing.
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