Retailers Look Toward 2012 Investment In Supply Chain

By Ann Marie O'Connor, RedPrairie

Retailers are struggling to keep pace with the expectations of the new consumer — those that are socially connected and relentlessly mobile and demand personalization and relevance. We recognize the challenges that this new reality presents for retailers, and 2012 appears to be the year that many will take action. From the survey in this month's issue of Integrated Solutions for Retailers, we see 56% of retail executives feel that the biggest ROI in supply chain and logistics will come from inventory initiatives, a key to all-channel fulfillment. You could make the case that managing inventory is always important, but this year executives have realized their inventory systems are out of step with the new realities of all-channel commerce.