Retail's New Tune

By Lori Schafer, SAS Global Retail Practice

So-Lo-Mo-Me. Say it out loud; put a tune behind it, and it sounds like the music and lyrics "Do-Re-Me," made famous by Julie Andrews in The Sound of Music. But, what do these lyrics have to do with retail? When it comes to your use of digital media within your overall retail strategy, these are the four notes to visualize (or sing!).