Revisiting The Out-Of-Stock App

By Matthew Deeter

In an article published earlier this year, I called for rethinking how the retail industry collects out-of-stock information by allowing customers to contribute more than money to your establishment. By allowing customers to directly provide their very real frustrations when confronted with an out-of-stock situation, the retailer has the proper context to address customer concerns from multiple angles. Let's walk through an example of how this application might work in the real world.