Magazine Article | March 25, 2011

The Core Elements Of Cross-Channel Integration

Source: Innovative Retail Technologies

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Q&A: The Core Elements Of Cross-Channel Integration

By Matt Pillar, Integrated Solutions For Retailers magazine

Consumer demand for cross-channel continuity is here to stay, says Victoria Rose, VP of sales at UTC Retail. We caught up with Rose to discuss the best courses of action for retailers seeking to connect the core elements of their retail sales channels.

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Q&A: The Core Elements Of Cross-Channel Integration