The Secret To Channel Convergence

By Erin Harris, Integrated Solutions For Retailers magazine

When it comes to driving innovation and customer-driven features and functionality across Office Depot's Web platforms, Monica Luechtefeld, executive VP, e-commerce, at Office Depot, has the answers. Since we dedicated quite a bit of effort to cross-channel retailing in our Retail Spending 2011 survey, we wanted to get Luechtefeld's take on cross-channel integration and to learn what kind of cross-channel systems investments Office Depot deems crucial.