What's Your Reputation Really Worth?

By Matt Pillar, Editor In Chief, Integrated Solutions For Retailers magazine

Retailers spend a lot of time analyzing ROI and payback on technology and operations investments,mainly to justify budgets and create job security. Usually it's easy.We ascribe a formula — academic or otherwise, as long as it can be presented to the boss in logical fashion — and we hang our hats on the metrics.

But there's stuff out there that's far more important and difficult to measure, like the reputation of your brand and the brands around you that collectively comprise our industry.