Your Employees And Your Brand

By Joe Metro, LexisNexis

In retail, your brand is a fundamental differentiator, and like it or not, it can be largely driven by your employees.

To give your retail brand a competitive edge, consider how your employment screening strategy can help you efficiently identify and hire the "best-fit" employees — people who will drive revenue, positively impact the daily customer experience, and ultimately become the face of your brand.