A Holistic Customer View

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

August 2014 Integrated Solutions For Retailers

A new all-in-one POS solution helped Lenox Corporation deliver a 360-degree view of the customer and improve process efficiencies around inventory, in-store mobility, and loyalty.

Lenox Corporation is a midsize retailer that manages its business end-to-end on its own. A leader in quality tabletop, giftware, and collectibles, Lenox operates commercial and international wholesale, catalog, direct, and retail channels, and it manufactures its fine china in the United States. Further, Lenox handles its own fulfillment through two U.S.-based distribution centers which support its retail stores as well as its wholesale and direct marketing channels. The retail channel, specifically, operates separately from the rest of the business. About two years ago, Lenox’s retail channel faced unique POS and inventory challenges that were affecting the overall customer experience. Erik Andersen, VP and CIO at Lenox, explains why the retailer chose to rip and replace its old POS system with a new, customer-centric solution — within a timeframe that’s almost too good to be true.