Magazine Article | May 24, 2010

Research & Trends: A Return To Value Over Price: The CRM Story Of 2010

Source: Innovative Retail Technologies

By Nikki Baird, Retail Systems Research

RSR will be releasing its latest report on retail customer strategies in August, but we have some early findings to share, and the results are heartening. From 87 respondents to a survey that we fielded in March and April of 2010, we saw significant shifts in the business drivers behind retailers' customer programs.