A World Of Extremes For Retailers

Offering a great shopping experience to all of their clientele from baby-boomers to teenagers is what it takes for retailers to succeed in today's highly competitive marketplace. In this episode of Hardcall with Matt Chrishews, you can gain insight into how to meet this challenge. The video demonstrates that for retailers to succeed, they must understand exactly who their customers are, what they want and then drive those insights across their business, but how? Learn more about six initiatives designed to achieve these goals: customer insight, personalized dialogs, multi-channel execution, tailored offers, organizational alignment, and associate performance.