Ahold Delhaize USA Completes Omnichannel Platform Rollout Across All Brands

Hannaford joins Food Lion, The GIANT Company, Giant Food, and Stop & Shop on a single digital platform, enhancing customer experience and driving innovation.

Recently, Ahold Delhaize USA announced it has reached an important milestone: all five of its U.S. brands now operate on its proprietary digital and e-commerce platform. Hannaford’s recent transition completes a multi-year rollout that began in 2020, marking a significant step in creating a seamless omnichannel experience for millions of customers.

This modern, cloud-based platform allows Ahold Delhaize USA brands – Food Lion, The GIANT Company, Giant Food, Hannaford, and Stop & Shop – to serve more than 26 million customers each week. It supports thousands of online orders daily and powers digital interactions that make shopping easier and more personalized.

Putting customers first through innovation
The platform was designed and built by Ahold Delhaize USA’s in-house technology teams to meet the changing needs of customers. It offers faster site performance, simpler account management, personalized promotions, and a more integrated online ordering and fulfillment experience. These improvements help customers shop how they want – whether in-store, online, or both.

“This achievement represents the culmination of a journey to create a scalable digital and e-commerce platform that meets the evolving needs of customers and positions Ahold Delhaize USA brands for growth,” said Keith Nicks, Chief Commercial and Digital Officer for Ahold Delhaize USA. “We’re excited to harness the full potential of this platform to accelerate omnichannel capabilities, deliver more seamless experiences and innovate for the future.”

A foundation for growth and empowering teams
The first brand launched in 2020, and the subsequent rollout involved phased implementations across more than 2,000 stores and robust e-commerce operations, contributing to Ahold Delhaize USA’s annual sales of $59B. It now powers thousands of daily online orders and digital interactions, supporting the company’s Growing Together strategy.

Developed and managed by in-house technology teams, the platform serves as the foundation of Ahold Delhaize USA’s digital ecosystem, powering e-commerce, digital engagement and personalized customer experiences for each brand, including improved site performance, simplified account management, personalized promotions, a more integrated online ordering and fulfillment experience, and enhanced opportunities in advertising and retail media. The platform also enables faster deployment of new features and efficiency of resources across the Ahold Delhaize USA portfolio.

“Completing the platform rollout across all brands is not just a technology milestone, it’s a business transformation,” adds Keith. “We’re proud of the teams whose collaboration and commitment have made this possible, and we’re energized by the innovation this foundation will continue to unlock.”

With all five brands now on the proprietary platform, Ahold Delhaize USA is well-positioned to lead in digital transformation and omnichannel retail while remaining focused on meeting customer needs.