By Liz Miller, SVP, Marketing, CMO Council
Where we can, should, and must head in the age of the machine.
Have you been hearing any buzz around something about machines that do everything for you? Pretty sure it’s called Artificial Intelligence. No, wait. It is called Machine Learning. No, sorry, wrong again. It is Augmented Intelligence, right? Oh no, never mind. It is called Cognitive Computing.
With AI tools powering personalization across the commerce journey and the very real fact that an individualized customer experience is now table stakes versus a unique moment of differentiation and delight, what does the consumer actually want and expect?