Alamo Enhances Customer's Experience With Kiosks

Alamo Rent-A-Car is a division of ANC Rental Corporation that specializes in servicing the leisure traveler — usually a family who vacation infrequently and don't know the area. Alamo launched its Travel Information Kiosks to help these leisure travelers become more familiar with the locale and extend the pleasure of their vacation.

"Alamo is committed to enhancing our customer's experience," says Beth Kaplan, vice president of marketing at Alamo Rent- A-Car. "We want the vacation to begin with the car rental experience. By using the kiosks, customers can learn about local hotels, restaurants and entertainment opportunities, get printed directions, even check a five-day weather forecast—all in a variety of languages, and all by simply touching the screen. We chose a touch interface because it is a clean, direct way that anyone can use. Not everyone is computer proficient. The touch screen makes it easy and fun for our customers."

The first kiosk implementation at Alamo's headquarters in Ft. Lauderdale, Florida, became the platform for a nationwide rollout that began in November 1999. In addition to Ft. Lauderdale , kiosks are now on Alamo sites in Miami, Orlando and Jacksonville in Florida, Las Vegas, Nevada and Los Angeles, California. Each location uses between three and six kiosks.