Alliance Data Signs New Multiyear Agreement With Electronics Retailer TigerDirect.Com

Alliance Data Selected to Launch New Private Label Credit Card Program for Industry-leading Electronics Retailer

Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, recently announced its Retail Services business has signed a multi-year agreement to provide private label credit card services for multichannel computer and electronics retailer TigerDirect, a subsidiary of Systemax, Inc. Miami-based TigerDirect was established to serve the needs of business and personal computer users, and today is one of the industry's top computer and computer-product retailers. Through its industry-leading website, robust catalog business and 32 retail store locations across the United States, TigerDirect sells top-quality computers; computer parts; TV, video and audio products; appliances; cameras; software; video gaming equipment and more.

Through its suite of credit and marketing tools, Alliance Data will launch and provide marketing services for a new private label credit card program for TigerDirect, designed to extend brand affinity among its cardholders with a wide range of flexible financing and payment options.

“The TigerDirect customer is a smart shopper with a high degree of technical knowledge, and one who expects superior customer service and support—which we provide at a level unmatched in the industry,” said Robert Leeds, chief executive officer of TigerDirect. “We value Alliance Data’s industry expertise, keen understanding of the competitive retail environment, and ability to customize a program that meets the unique needs of the TigerDirect customer. We look forward to working with Alliance Data to help us keep the TigerDirect brand top-of-mind among our most loyal customers, and to drive sales and long-term customer relationships.”

“TigerDirect is a recognized leader in electronics retailing, widely known for its vast product offering and competitive pricing, the quality of its products, and a personalized customer service experience that is the hallmark of this retailer’s reputation,” added Melisa Miller, president of Alliance Data Retail Services. “Leveraging our credit and marketing tools, this new credit program will extend the reach of the TigerDirect brand, mirroring the service and value TigerDirect brings to every customer interaction, while driving brand loyalty among its best customers—its cardholders. I’m also pleased to note that this partnership marks our entry into the consumer electronics vertical.

About Alliance Data Retail Services
Alliance Data Retail Services is one of the nation’s leading providers of branded credit card programs, with over 100 marketing-driven private label, co-brand and commercial programs in partnership with many of North America’s best-known brands. The business delivers upon its Know More. Sell More. commitment by leveraging customer insight to drive sales for its client partners. Leveraging deep-rooted retail industry expertise, transaction-based customer data, and advanced analytics, Alliance Data Retail Services creates turnkey, multichannel credit programs designed to help its clients develop stronger, more profitable customer relationships. Alliance Data Retail Services is part of the Alliance Data family of companies. For more information, visit www.alliancedata.com.

About Alliance Data
Alliance Data and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.

Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne, which owns and operates the AIR MILES Reward Program, Canada’s premier coalition loyalty program. For more information, visit www.alliancedata.com.

About TigerDirect.com
TigerDirect.com serves the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology, and peripherals via catalog, business to business, and Internet channels. TigerDirect.com is a subsidiary of Systemax, Inc. For more information, visit http://www.tigerdirect.com