Magazine Article | August 19, 2015

Alton Lane Brings Innovation To Omni-Channel

Source: Innovative Retail Technologies

By Erin Harris, editor-in-chief

September 2015 Innovative Retail Technologies

Tailored apparel retailer Alton Lane combines classic, oldschool, high-touch retailing with innovative technologies and practices to deliver a next-gen, omni-channel customer experience that yields a 96% conversion rate.

As the old saying goes, clothes make the man. For men who purchase their custom-tailored suits, cashmere sweaters, denim, and more from Alton Lane, that statement is undoubtedly true. But what makes Alton Lane a specialty retailer stand-out isn’t just its high-quality apparel; it’s the company’s unwavering commitment to omni-channel retailing and an exceptional, modern shopping experience that strives to surprise and delight its customers with every visit and every click. Here’s what happened when Alton Lane replaced its clunky, disparate systems with a cloud-based single, unified platform to enable end-to-end business efficiency and customer-centric operations.