News | March 10, 2020

ANINE BING Deploys NewStore Omnichannel Platform Across Ecommerce And Retail Stores

  • Global fashion brand launches omni order management, mobile point of service and inventory management, all run on iPhone apps
  • Stores operate on NewStore to deliver omnichannel experiences

Boston MA And Los Angeles, CA /PRNewswire/ - NewStore, the first to provide Omnichannel-as-a-Service, today announced ANINE BING has launched the NewStore Omnichannel Platform, putting iPhone apps in the hands of associates worldwide. Mobile point of service unlocks in-store revenue drivers like mobile checkout, clienteling and endless aisle. Inventory is managed efficiently and accurately to support weekly product drops, and omni order management smartly routes fulfillment requests to distribution centers and stores.

The brand's eponymous founder Anine Bing was one of the first influencers to turn her social media presence into a business. The brand was born organically out of demand from her audience and the brand still relies heavily on Instagram as a grounds for product R&D, announcements and selling. It sells products in more than 350 boutiques and 15 corporate-owned stores worldwide. As a retailer, the company needed a partner that could bring the brand's effortless style into the store experience. It partnered with NewStore for its cloud-based omni order management system and mobile point of service solutions.

"Our designs are classic yet edgy, suited for the modern woman on the go. It's very important to me that our store experience reflects the same luxury and effortless style of our products," said Anine Bing, Founder and Chief Creative Officer, ANINE BING.

"NewStore makes it possible for us to provide an amazing customer experience while making things easier for our store associates. We are able to do everything from product receiving and inventory cycle counts to clienteling and mobile checkout for endless aisle orders all on an iPhone," said Erin McArthur, Retail Director, ANINE BING.

Omni order management is live globally and NewStore apps are currently deployed in all of the brand's 15 stores.

NewStore gives ANINE BING store employees access to customer, order and inventory information all in a single view. The data is unified into one source and accessible via mobile, making global omnichannel operations like store fulfillment possible. On the front-end, mobile point of sale (mPOS) enables store associates to process in-store and endless aisle transactions anywhere on the store floor. They can also see clienteling data including a customer's past purchase history across channels and countries, enabling store employees to better guide their customers and making returns seamless. Associates are also able to fulfill endless aisle and buy online pick up in store (BOPIS) orders using only an iPhone.

"It's important to view the investment in physical retail as an investment in the brand overall. All too often brands work in silos, operating online and offline separately. But the reality is that the opening of a physical store will increase online sales in that same region," said Stephan Schambach, Founder and CEO, NewStore. "ANINE BING is a great example of a brand that has built its retail footprint to meet customers where they are. The NewStore Omnichannel Platform makes it easy for them to expand and ensure customers around the world have an effortless store experience to match the brand's array of effortless fashion."

About NewStore
NewStore operates a platform that allows retailers to run their stores on iPhone. The company delivers Omnichannel-as-a-Service with the first cloud platform to connect order management with mobile point of service. NewStore transforms the store into an ecommerce-like experience, equipping store associates with iPhones for mobile checkout, endless aisle, store fulfillment and inventory. Customers include ANINE BING, Burton Snowboards, Decathlon, Diane von Furstenberg, GANNI, Outdoor Voices and UNTUCKit. The company was founded by Stephan Schambach, who pioneered ecommerce at Demandware (now Salesforce Commerce Cloud), and has offices in Berlin, Boston and New York. Learn more at

ANINE BING, started in 2012, was originally funded by husband and wife duo: Anine Bing, Founder and Chief Creative Officer, and Nicolai Bing, Founder and Chief Executive Officer. Inspired by the Scandinavian simplicity and American energy, Bing began building a brand with the initial focus of creating wardrobe essentials and statement pieces for the modern woman seeking a timeless yet rebellious approach to style. With the power of a loyal social media following, a modern approach to immediate fulfilment of merchandise, and with the objective to create an exceptional customer experience, the brand has become a multi-million dollar business. To date, ANINE BING is sold in more than 350 boutiques worldwide and now has 15 flagship brick and mortar stores that can be found in major global cities including Los Angeles, New York, San Francisco, Miami, Paris, London, Barcelona, Madrid, Sydney, Hamburg and Berlin, with more on the horizon.

Source: NewStore

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