Arandell Announces Mobile Solutions Powered By Digby
Arandell Corp., North America's premier and most robust offset printing company, recently announced a partnership with Digby, the leading provider of mobile commerce solutions for retailers, to power Arandell Mobile Solutions, providing retailers with mobile optimized extensions for their print catalogs. Additionally, Arandell and Digby have entered into an ongoing Strategic Marketing Agreement to develop innovative and cutting edge cross-channel marketing practices that fully leverage the complementary strengths of catalog, mobile and in-store channels.
"Through our internal response analysis we conduct for our clients, catalogers who integrate a mobile solution into their overall marketing mix see a significantly higher customer response to their marketing messages, produce a higher customer average order and achieve higher customer retention" said Jim Treis, EVP Sales and Marketing at Arandell. "We chose to partner with Digby because of their expertise and experience in our market, coupled with the fact that their solution works seamlessly across multiple phone platforms. This combination makes Digby unique in the market. They were the natural choice to power for Arandell's Mobile Solutions offering."
Consumers are increasingly looking to their mobile devices to research products they are interested in. Making it easy and efficient for mobile users to find product specifications, access social content such as product ratings & reviews, share products with friends through integration with Facebook, and even access product availability in retailer's stores, all of which are components of a comprehensive multi-channel strategy. Arandell and Digby have developed best practices and standards for catalog retailers that enable consumers to use their mobile device as part of the shopping experience. Mobile integration points include mobile friendly urls and bar codes that provide consumers with real time access to relevant information for their purchase decision.
"Forward thinking retailers are treating mobility as a strategic opportunity and delivering an immersive mobile experience." said Dave Sikora, CEO of Digby. "Our relationship with Arandell will allow us to deliver a compelling mobile experience that complements their direct mail and catalog initiatives."
According to a recent survey by Ruder Finn1, an independent public relations agency, 34 percent of mobile users use their devices to find background information on products or read product reviews.
For more information, visit http://intentindex.com/mobile
About Arandell Corporation
Founded in 1922 and based in Menomonee Falls, WI, Arandell Corporation provides high-quality premedia, printing, mailing, distribution, list management, database marketing strategies, education, logistics and consulting services to America's premier custom publishers, catalogers and retailers. Arandell is on the cutting edge of ecologically-preferred methods for conserving resources and protecting the environment with their production practices. Visit the Arandell blog, www.arandellblog.com, for current topics and relevant information in the printing industry.
About Digby
Digby is the leading software as a service provider of mobile commerce solutions for top retailers. The award winning Digby Mobile Commerce Suite delivers an optimized shopping experience with both web and application based mobile storefronts that include easy search, browse and purchase capabilities, personal information integration, secure wallet and location based service functionality. Led by software industry veterans, the privately held company is headquartered in Austin, Texas. For more information, visit www.digby.com.
SOURCE: Digby