Are You Ready For Location-Based Payments?

By Asif Khan, Founder, Location Based Marketing Association

Why and how a growing number of merchants and consumers are turning toward mobile-based proximity payments.

At the Location Based Marketing Association (LBMA), we are heavily engaged in the use of proximity technologies for the retail sector. Much of the conversation these last few years has focused on indoor positioning technologies such as Wi-Fi and Bluetooth beacons to push coupons and offers to consumers when they are in or near the store.