Baker Maid Products Simplifies EDI Processes With DiIntegrator From DiCentral

Baker Maid Products Inc. has been baking award-winning, innovative cakes, cookies and confections for over 40 years. Started as a family business in New Orleans, LA, the multi-line baked goods company serves its products through many high end department stores including Bloomingdales, Neiman Marcus, and Lord & Taylor.

The Challenge:
Utilizing multiple EDI systems from different providers was creating bottlenecks in Baker Maid's processes. They lacked consistent customer support and value-added knowledge by the outsourced provider. There was a desperate need to do things faster while simultaneously simplifying processes and eliminating errors. "We needed speed, simplicity, and customer support," said Nancy Sorensen of Baker Maid Products.