CIBC established very specific criteria for deploying the strategy, including a solution that would provide wireless access through a variety of carriers, networks, and enabled mobile devices. The channel also needed to be equipped with the proper tools to allow retail banking customers to access account balances, transfer funds, pay bills, and view account histories and recent transactions while supporting CIBC's "custom banking" legacy that would continue to foster customer loyalty and satisfaction.
"This wireless solution gives our customers
the ability to access a variety of banking
services and products when they want it,
where they are, at their convenience. It was
very easy to take the product and integrate it
into our existing Internet infrastructure."
Vice President of Electronic Banking CIBC