Magazine Article | June 17, 2015

BCBG Enhances Its Omni-Channel Strategy

Source: Innovative Retail Technologies

By Erin Harris, editor-in-chief

July 2015 Integrated Solutions For Retailers

Here’s how a leading fashion retailer relies on a cloud-based enterprise commerce solution to improve the in-store experience and drive its overall omni-channel strategy.

BCBG Max Azria Group (BCBG) is known worldwide as a chic women’s apparel brand with a loyal customer base. With nearly 180 U.S. stores and 700 internationally, BCBG is committed to pleasing and influencing its savvy omni-channel customers via a pleasant in-store experience as well as anytime, anywhere fulfillment. As such, BCBG has taken significant steps to propel forward the customer experience. BCBG’s VP of Global Newcomers and Omni-Channel, Alex Golshan, explains how a cloud-based enterprise commerce solution has helped not only the retailer’s in-store experience but also its overall omnichannel strategy.