News | February 10, 2009

Ben E. Keith Selects Retalix Software for Sales Force Automation and Customer Self-Service

Source: Innovative Retail Technologies
DALLAS — Feb. 9, 2009 — Retalix® (Nasdaq: RTLX), a leading provider of enterprise and supply chain software solutions for distributors and food retailers, today announced that Ben E. Keith Foods, the eighth-largest foodservice distributor in the U.S., has signed a contract to purchase and deploy Retalix Power Sell and Power Net software applications.

Ben E. Keith Foods supplies a full line of produce, frozen foods, meats, dry groceries, refrigerated foods, paper goods, equipment and supplies to restaurants, hospitals, schools, nursing homes and other institutions.

Retalix Power Sell is a PC-based remote sales force automation (SFA) application that's become the leading tool of choice among distribution sales representatives (DSRs) in the foodservice industry. It will enable Ben E. Keith's approximately 500 DSRs to meet the evermore sophisticated needs of their customers and be even more consultative in the field, sharing sales and product information and entering and transmitting orders from their laptop PCs.

Retalix Power Net is a Web-based customer self-service portal that is deployed by distributors that want their customers to be able to view their account information and create orders online at their convenience. It is designed to increase customer service levels, decrease service costs and increase average order size.

"By deploying these applications in tandem, Ben E. Keith will empower its sales representatives and customers with access to account information anywhere and at any time," said Reuben Halevi, president, Global Supply Chain Division of Retalix Ltd. "They'll save money and time that can be spent on revenue-generating activity."

Ben E. Keith also uses Retalix Traffic Management, which provides comprehensive inbound freight management for planning, procurement, execution, settlement, visibility, and supplier control; and Retalix Dock Scheduling, which uses appointment-scheduling functions to optimize resources, predict labor demands, facilitate carrier scheduling via the Web and streamline the flow of goods through the distribution center.
About Ben E. Keith
Ben E. Keith Foods is the eighth largest broad line foodservice distributor in the nation. Through six distribution centers in Fort Worth, Amarillo, San Antonio, Albuquerque, Oklahoma City and Little Rock, the company serves customers in eleven states in the south central region of the country.
About Retalix
Retalix is an independent provider of software solutions to retailers and distributors worldwide. Retalix solutions serve the needs of grocery chains, convenience and fuel retailers, food and consumer goods distributors and independent grocers. The Company offers a portfolio of software applications that automate and synchronize essential retail and supply chain operations, encompassing stores, headquarters and warehouses. The company's International headquarters are located in Ra'anana, Israel, and its American headquarters are located in Dallas, Texas. For more information about Retalix, please visit www.retalix.com.