Best Buy's New Engaging Photography Webpage Enhances The Customer Experience
By Megan Zielinski, contributing writer
On June 29, Best Buy announced the introduction of newly-designed Best Buy photography webpage, providing customers with photography how-to guides, helpful videos, along with recommended high-quality cameras, lenses, DSLRs, camcorders, and accessories available for sale.
The new site features detailed information on all devices, and an instructional buying guide on finding the right cameras, lenses, DSLRs, and camcorders, allowing for customers to experience the products through digital media, enabling customer to select the perfect choice. Under the camera category, customers will find a variety of DSLR cameras, Compact system cameras, Point and Shoot Cameras, Traditional and Action Camcorders — all listed with a description of the qualities of each type of design. Site visitors can check out all accessories related to cameras, including memory cards, lens caps, flashes, chargers and adapters, lighting, photo printers, camera bags, tripods, cleaning equipment, and more. All cameras, camcorders and essentials can be searched straight from top brands including Nikon, Canon, Sony, and GoPro or through Best Buy’s special exclusive deals on cameras, as well as accessories including digital photo frames, photo editing software, webcams, external and portable hard devices, cell phone camera lenses, highlighting the sales price next to the product and the amount saved from the original retail price.
The Best Buy camera buying guide provides in-depth description of the camera’s structure and shares with customers how to properly adjust shutter speed, IOS, aperture, and how to use unique photo enhancers such as Burst Mode. With educational content showing customers how to capture the perfect shot, the website serves as a seamless course in photography, turning customers into an expert at the craft.
Customers have the online opportunity to receive one-on-one guidance on setting up and learning how to operate their new camera or camcorder with help from a Geek Squad Agent available 24/7, for just $29.99, a blue-shirt staff will connect to customer’s computers, teaching camera basics and setting up software during the hour-long consultation.
Best Buy offers trade-in value toward gently-used photography equipment, and for a limited-time, Best Buy is granting customers with $150 store credit toward the purchase of SONY a7 series camera. Free shipping is available for any photography purchases over $35 dollars. Customers are also invited to “try before buy,” testing out different cameras and camcorders at any Best Buy location.