By Gary Palgon, NuBridges
As recent data breaches reveal, PCI compliance is not the silver bullet when it comes to protecting sensitive data from today's savvy cybercriminal. These cybercriminals are opportunists. They steal valuable consumer data from wherever it is easiest to reach. For retailers, that place can be at the point of sale, database, or any application that touches consumer credit card data. So, protecting the data itself, no matter where it resides, is the key to an effective data protection program.