Loehmann's Fuels Omni-Channel Expansion With BI

April 2013 Integrated Solutions For Retailers

By Matt Pillar, editor in chief

The iconic NYC-based off-price apparel retailer is using BI (business intelligence) to drive its decision making, putting a tumultuous time behind it.

It’s been a busy and dramatic few years for women’s off-price apparel retailer Loehmann’s. After budget woes prompted a series of management changes at the highest level, the venerable brand seems to have found the wind in its sails once again. CEO Steven Newman joined the company in the summer of 2011 with a new, technology-centered vision for the brand, a fresh board of directors was formed, and resources were allocated for badly needed and overdue technology initiatives. Now, as it charts a course for the future, Loehmann’s is finding big value in its Big Data.