Big Y Foods Completes Rollout Of Retalix Loyalty

Retalix, a leading provider of software solutions for retailers and distributors, recently announced that Big Y Foods, Inc., has successfully completed the rollout of Retalix Loyalty as its next-generation customer marketing system.

Big Y, recognized as one of the grocery industry's early adopters of loyalty programs, is one of the leading independent supermarket chains in New England, with 57 stores throughout Connecticut and Massachusetts. The company has also been a longtime user of Retalix StoreLine point-of-sale (POS).

Big Y selected Retalix Loyalty because of its functionality and ability to handle targeted, sophisticated promotions through integration with Retalix StoreLine. The dynamic receipt feature of Retalix Loyalty provides clearer explanations to customers when running complex promotions.

Retalix Loyalty is a powerful, targeted promotions and consumer interaction solution that delivers offers, tracks performance and personalizes communications. As an enterprise-wide, real-time, scalable system, the software seamlessly ties together centralized operations, marketing management, special promotions, IT and the shoppers themselves. Because it's centrally operated, Retalix Loyalty ensures continuity across multiple stores and channels. This powerful combination of features allows retailers to build long-term customer loyalty and retention by targeting their promotional spend on their most valuable customers.

"With Retalix Loyalty, the receipt becomes an information bulletin," said Ray Carlin, executive vice president of Retalix USA. "The dynamic receipt feature enables retailers to target specific messages to specific groups while highlighting key promotions to drive future sales."

About Big Y

Headquartered in Springfield, Mass., Big Y is one of the largest independently owned supermarket chains in New England. Proud to be family owned and operated, they currently operate 57 stores throughout Connecticut and Massachusetts with over 9,800 employees. Founded in 1936 by brothers Paul and Gerald D'Amour, the store was named after an intersection in Chicopee, Massachusetts where two roads converge to form a "Y".

About Retalix

Retalix is a leading provider of software solutions to retailers and distributors worldwide. The Company's product and services help its customers automate and synchronize essential retail and supply chain operations, encompassing stores, headquarters and warehouses. Specializing in the food industry, Retalix serves customers in more than 50 countries. For more information, visit www.retalix.com.

SOURCE: Retalix