Boardriders Expands Digital Strategy With NewStore By Launching Quiksilver Shopping App

NewStore, the world’s most scalable unified commerce platform, and Boardriders, a leading action sports and lifestyle company, today announced the launch of the Quiksilver app. Now available on iOS and Android across France, Germany, Italy, the Netherlands, Spain, Switzerland, and the United Kingdom, the consumer shopping app delivers an immersive experience designed to engage customers, foster loyalty, and drive sales.

Since its launch in mid-February, the revenue generated by the app has already exceeded initial development costs, providing a rapid return on investment while underscoring the power of mobile as a key touchpoint. This milestone also strengthens the partnership between NewStore and Boardriders, Quiksilver’s parent company, following the successful launch of the Roxy Club App in 2021.

“We’ve experienced incredible results since launching the ROXY app with NewStore, and the early success we’ve seen with Quiksilver has already proven the value of this continued partnership,” said Nur Ghossien Martin, IT D2C Director at Boardriders. “The rapid ROI speaks to how well these apps resonate with our customers, while the advanced features enhance their shopping experience. NewStore will continue to be a key partner as we advance our digital strategy.”

The success of the Quiksilver App is supported by the powerful, value-driven features that come standard with any NewStore Shopping App, including:

• Dynamic Push Notifications – Real-time messaging to engage customers with promotions, updates, and exclusive campaigns.
• Immersive Product Lookbooks – A visually rich shopping experience, allowing users to explore curated collections and make purchases with ease.
• Engaging Brand Stories – Swipeable content on the home screen to highlight campaigns, new arrivals, and promotions.
• Seamless Loyalty Integration – A rewards experience that allows users to track their customer profile, apply vouchers at checkout, and unlock exclusive perks.
• Flexible App Extensions – Customizable integrations that enhance app functionality without complex development.

“Shopping apps are a critical part of the omnichannel journey, bridging the gap between digital and physical retail to drive business results. The success of the Quiksilver app validates this and underscores the unmatched time-to-value of our platform,” said Michael DeSimone, CEO of NewStore. “Taking friction out of the shopping experience is at the core of what we do, and enabling retailers to adopt new capabilities at their own pace is a huge part of that. With NewStore, Boardriders can continue to deliver exceptional experiences across its portfolio of brands.”

NewStore continues to drive mobile-first commerce strategies for leading retailers, powering shopping apps for 20+ brands in over 40 countries.

To learn more about the NewStore Shopping App solution and request a demo, visit https://www.newstore.com/shopping-app/.

About Boardriders
Boardriders, is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various e‐commerce channels.

About NewStore
NewStore offers the world’s most scalable and globally compliant unified commerce platform, featuring the easiest-to-use, lightest tech stack for fast and flexible deployment. With its advanced omnichannel POS and branded shopping apps, NewStore enables premium retail brands to deliver exceptional customer experiences across every channel. Trusted by 85+ brands in 55+ countries, NewStore drives a 30% increase in sales through seamless transactions, personalized interactions, real-time inventory visibility, and flexible fulfillment options. For more information, visit www.newstore.com.