Magazine Article | July 21, 2010

Case Study: Boost Merchandising Efforts With Video Analytics

Source: Innovative Retail Technologies

By Erin Harris, Integrated Solutions For Retailers magazine

Savvy retailers understand that video analytics go beyond loss prevention. In fact, video analytics help retailers optimize customer service and garner valuable data, including customer wait time and traffic flow through every part of the store. Improvements in cameras and video analytics have made it possible for retailers to track such data and design store layout accordingly. Gary Hawkins, CEO of Green Hills Market, relied on IP-based cameras and video analytics to access real-time data to better understand which aisles and products attract customer attention.